Questions & Answers in The Books Store

What happens to your Social Security number when you die? Why are peanuts listed as an ingredient in plain M&Ms? Why is Barbie's hair made out of nylon, but Ken's hair is plastic? What makes up the ever-mysterious "new-car smell"?

Pop-culture guru David Feldman demystifies these topics and so much more in Do Penguins Have Knees? -- the unchallenged source of answers to civilization's most perplexing questions.

Have the negotiating edge when getting your new business off the ground

Written by Dermot Berkery, an internationally known venture capitalist with Delta Partners, this complete toolbook thoroughly details how venture capitalists arrange the financing for a company; what they look for in a business plan; how they value a business; and how they structure the terms of an agreement. Within its pages, you'll find everything you need to successfully raise new business capital with the most attractive terms possible.

Using informative case studies, detailed charts, and term sheet exercises, Raising Venture Capital for the Serious Entrepreneur discusses the basic principles of the venture capital method, strategies for raising capital, methods of valuing the early-stage venture, and proven techniques for negotiating the deal. The author leads you step-by-step through:

• Developing a Financing Map
• Getting to the First Stepping Stone
• Understanding the Unique Cash Flow and Risk Dynamics of Early Stage Ventures
• Determining the Amount of Capital to Raise and What to Spend It on
• Learning How Venture Capital Firms Think
• Creating a Winning Business Plan
• Funding Early-Stage Companies
• Agreeing on a Term Sheet with a Venture Capitalist
• Setting Terms for Splitting the Rewards
• Allocating Control between Founders/Management and Investors
• Aligning the Interests of Founders/Management and Investors

This invaluable guide also includes term sheet exercises that test your understanding of various financing situations facing companies. In addition, the book features three extensive case studies: the first covering a fictional start-up company used throughout the book, the second offering a stepping stone map, and the third presenting a term sheet used in practice by venture capitalists.

There are thousands of books about thinking. But there are very few books that provide clear how-to information that can actually help you think better.

Think Better is about Productive Thinking — why it’s important, how it works, and how to use it at work, at home, and at play. Productive Thinking is a game changer — a practical, easy-to-learn, repeatable process that helps people understand more clearly, think more creatively, and plan more effectively. It's based on the thinking strategies that people we celebrate for their creativity have been using for centuries. Tim Hurson brings Productive Thinking out of the closet and presents it in a way that makes it easy for anyone to grasp and use — so you can think better, work better, and do better in every aspect of your life.

Think Better demonstrates how you can start with an intractable technical problem, an unmet consumer need, or a gaping chasm in your business strategy and, by following a clearly defined, practical thinking process, arrive at a robust, innovative solution. Many companies use the Productive Thinking model to generate fresh solutions for tough business problems, and many individuals rely on it to solve pressing personal problems.

The principles you'll find in Think Better are straight-forward: separate your thinking into creative thinking and critical thinking; stay with the question; strive for the “third third” by generating lots and lots of ideas; and look for unexpected connections.

The model consists of six interlocking steps:

Step 1:What's Going On? Explore and truly understand the challenge.

Step 2: What's Success? Envision the ideal outcome and establish success criteria.

Step 3: What's the Question? Pinpoint the real problem or opportunity.

Step 4: Generate Answers List many possible solutions.

Step 5: Forge the Solution Decide which solution is best. Then make it better.

Step 6: Align Resources Create an action plan.

Tim Hurson starts by explaining how we all build inner barriers to effective thinking. He identifies our habits of thinking that severely limit our behavior, from “monkey mind” to “gator brain.” Then he demonstrates how to overcome these barriers.

More than anything, productive thinking is an attitude that will let you look at problems and convert them into opportunities. At the end of this disciplined brainstorming process, you'll have a concrete action plan, complete with timelines and deadlines.

The book is filled with many of Hurson's original brainstorming tools that will empower you to generate, organize, and process ideas. For example, you can identify your best ideas using the five C's: Cull, Cluster, Combine, Clarify and Choose. And you can transform an embryonic idea into a robust solution with POWER, which stands for Positives, Objections, What else?, Enhancements and Remedies.

To create the future, you first must be able to imagine it. Productive thinking is a way to help you do that.

Why does an "X" stand for a kiss?
Which fruits are in Juicy Fruit® gum?
Why do people cry at happy endings?
Why do you never see baby pigeons?

Pop-culture guru David Feldman demystifies these topics and so much more in Why Don't Cats Like to Swim? -- the unchallenged source of answers to civilization's most perplexing questions. Part of the Imponderables® series, Feldman's book arms readers with information about everyday life -- from science, history, and politics to sports, television, and radio -- that encyclopedias, dictionaries, and almanacs just don't have. Where else will you learn what makes women open their mouths when applying mascara?