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A walled garden, with regards to media content, refers to a closed set or exclusive set of information services provided for users (a method of creating a monopoly or securing an information system). This is in contrast to providing consumers access to the open Internet for content and E-commerce . The term is often used to describe offerings from Interactive Television providers or mobile phone operators which provide custom content, and not simply common carrier functions.

Some examples of walled gardens:

  • America Online . AOL started its business with revenue sharing agreements with certain information providers in their subscriber-only space, but later offered general Internet access.

  • Full Service Network . A pilot project from Time Warner in the early 1990s, this was an early Interactive Television system that provided residents of Orlando, Florida, access to online shopping, grocery order and US Mail Service.

  • Infovía , a Spain -wide Intranet established by Telefónica in the 1990s. It connected content providers and Modem users. Telefonica provided the connection between modems and server over its telephone and data networks.

  • Most WAP services were originally set up as walled gardens.



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