| Virtual Customer Environment |
Article Index for Virtual |
Website Links For Virtual |
Information AboutVirtual Customer Environment |
| CATEGORIES ABOUT VIRTUAL CUSTOMER ENVIRONMENT | |
| management | |
|
A Virtual Customer Environment (VCE) is a web-based forum to facilitate Customer co-innovation. Customers can partner with companies in different phases of product innovation - in product ideation, in product design & development, in product testing, and in product diffusion. VCEs can be designed so as to facilitate these different customer co-innovation roles. Examples of customer co-innovation through VCEs include Microsoft and the MVP Forum ; Nokia and the Concept Lounge; Ducati and the Tech Cafe; etc. The term 'Virtual Customer Environment' was introduced by Prof. Satish Nambisan of Rensselaer Polytechnic Institute in a research article published in the Academy Of Management Review (Nambisan, 2002). SEE ALSO Innovation Capitalist REFERENCES Nambisan, S. (2002) "Designing virtual customer environments for new product development: Toward a theory," Academy of Management Review, 27(3), 392-413. Sawhney, M., G. Verona, & E. Prandelli. (2005) “Collaborating to create: The Internet as a platform for customer engagement in product innovation,” Journal of Interactive Marketing, 19 (4), 4-17. EXTERNAL LINKS Research Channel Video on VCE: {Link without Title} |
|
|