| Virtual Asset Sales |
Article Index for Virtual |
Shopping Asset |
Website Links For Virtual |
Information AboutVirtual Asset Sales |
| CATEGORIES ABOUT VIRTUAL ASSET SALES | |
| economics terminology | |
| electronic commerce | |
|
BASIC IDEA & HISTORY The Virtual Asset Sales model basic idea is to sell virtual assets or items. It can be an online MP3 store or video store, but the most common use is for online gaming. The VAS model was popularized in Korea through the appearances and popularity of avatar portals, giving their customers a customizable avatar where they can buy items and dresses to become uniquely identified. In North America, California-based Iron Realms started using VAS model in their online text MUDs in 1996 , formalizing the pay-for-perks system that had been established in earlier text MUDs such as BatMUD,http://groups.google.com/group/rec.games.mud.lp/msg/1c1976d66bb4c802?&hl=en Medievia,http://groups.google.com/group/rec.games.mud.diku/msg/34ce0e23497fbf31?&hl=en and Dark Castle.http://groups.google.com/group/rec.games.mud.diku/msg/dbff4636ff3dd6b5?&hl=en From there, online games like '' GunBound '' developed by '' Softnyx '' further popularized the VAS business model, spreading it across the globe and getting the attention of different online game developer companies. With the success of the VAS model in online gaming (analysts and business experts are doubtful about the VAS model), publishers like '' E-Games Malaysia '' adopted the Virtual Asset Sales business model to many of their games like '' With Your Destiny 2 '' (Asian rebranding as '' Supreme Destiny ''), '' RAN Online '', '' MapleStory '', '' O2Jam '', '' Gateway To Heaven '' and many more. THE VAS MODEL TODAY The Virtual Asset Sales model today is now one of the major business model competitor of the popular '' Subscription-based '' model. And publishers like Level-Up! Inc. gave birth to a new online gaming model through the mixture of the VAS and subscription-based models - the '' Hybrid '' model. The first publishers who used the Hybrid model were '' MAGICS '', '' Z-Zone Online '' (developer and publisher of '' SkyBlade '') and '' NetPlay '' publisher of '' Priston Tale ''. From Level-Up! Inc, the first officially announced hybrid model game of their company is '' R.O.S.E. Online '', announced after the merging with '' NetGames, Inc. ''. With a Hybrid mode, the online game still requires a subscription on a per hour basis or monthly basis and at the same time allowing its players an option to acquire other items of value through another channel - the sales of item via real-money, simply the VAS model. THE DIFFERENCE OF VAS TO RMT There is not much of a difference when it comes to online gaming. Basically, RMT or '''', '' O2Jam '', '' Audition Online '' to name a few). RMT is illegal while VAS is official. This is how the two terminologies are differentiated in the business level and in the public, but outside of online gaming, these two overlaps and are often time interchanged. REFERENCES |
|
|