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Up-selling




Examples of up-sales are adding side dishes to a food order, selling an extended service contract for an appliance, suggesting a customer purchase more RAM or a larger hard drive (whether or not they need it) when servicing his computer, or selling luxury finishing on a vehicle. A common technique for successful up-sellers is becoming aware of a customer's background and budget, allowing them to better understand what the particular person might need. Many companies teach their employees to up-sell products and services.


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