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Tobacco Packaging Warning Messages





ARGENTINA

''El fumar es perjudicial para la salud'' - "Smoking is detrimental to health". From July 2006, warning must cover 50% of the back of the packaging.


AUSTRALIA


  • cigarettes to be displayed on cigarette packets. As of March 1 , warnings must cover 30% of the front and 90% of the back of the box. {Link without Title}


The Australian warnings had previously consisted of six rotating messages occupying 25% of the front of the box. These warnings were:
  • smoking causes lung cancer

  • smoking is addictive

  • smoking kills

  • smoking causes heart disease

  • smoking when pregnant harms your baby

  • your smoking can harm others


Additionally, 33% of the back of the box contained detailed information about the harm of smoking. The information related to the specific warning used on the front.

Furthermore, each box must display (occupying an entire side of the pack) information regarding the tar, nicotine and carbon monoxide content of each cigarette.

To give the message more impact, the Government released a second phase of more graphic pictures and messages.

Australian cigarette packaging laws also prohibit the use of terms such as 'light', 'mild', 'extra mild', etc. This is to counteract the impression that certain tobacco mixtures are less damaging to health than others.


AUSTRIA AND GERMANY

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  • General warnings:

  • --- ''Rauchen ist tödlich'' - Smoking is lethal.

  • --- ''Rauchen kann tödlich sein'' - Smoking can be lethal.

  • --- ''Rauchen fügt Ihnen und den Menschen in Ihrer Umgebung erheblichen Schaden zu.'' - Smoking severely harms you and the people around you.


  • Additional warnings:

  • --- ''Raucher sterben früher'' - Smokers die sooner.

  • --- ''Rauchen führt zur Verstopfung der Arterien und verursacht Herzinfarkte und Schlaganfälle.'' - Smoking leads to clogging of arteries and causes heart attacks and strokes.

  • --- ''Rauchen verursacht tödlichen Lungenkrebs.'' - Smoking causes lethal lung cancer.

  • --- ''Rauchen in der Schwangerschaft schadet Ihrem Kind'' - Smoking while pregnant harms your child.

  • --- ''Schützen Sie Kinder — lassen Sie sie nicht Ihren Tabakrauch einatmen!'' - Protect your children - don't let them breathe your tobacco smoke!

  • --- ''Ihr Arzt oder Apotheker kann Ihnen dabei helfen, das Rauchen aufzugeben.'' - Your doctor or pharmacist can help you to give up smoking.

  • --- ''Rauchen macht sehr schnell abhängig: Fangen Sie gar nicht erst an!'' - Smoking is very quickly addictive: Don't start in the first place!

  • --- ''Wer das Rauchen aufgibt, verringert das Risiko tödlicher Herz- und Lungenerkrankungen'' - Giving up smoking reduces the risk of fatal heart and lung diseases.

  • --- ''Rauchen kann zu einem langsamen und schmerzhaften Tod führen'' - Smoking can lead to a slow and painful death.

  • --- ''Rauchen kann zu Durchblutungsstörungen führen und verursacht Impotenz'' - Smoking can lead to blood circulation disorders and causes impotence.

  • --- ''Rauchen lässt Ihre Haut altern'' - Smoking makes your skin age.

  • --- ''Rauchen kann die Spermatozoen schädigen und schränkt die Fruchtbarkeit ein'' - Smoking can damage spermatozoa and decreases your fertility.

  • --- ''Rauch enthält Benzol, Nitrosamine, Formaldehyd und Blausäure'' - Smoke contains benzene, nitrosamine, formaldehyde and hydrogen cyanide.



AZERBAIJAN

In Azerbaijan, cigarette packages carry a small notice: "Ministry of Health warns: Smoking is dangerous for your health", but this is usually printed in light and small fonts, and the first part of the message is not always visible.


BRAZIL


In Brazil, warnings and graphic images illustrating the risks of smoking occupy 100% of the back of cigarettes boxes. The message ''O Ministério da Saúde adverte: ...'' (The Health Ministry warns: ...), followed by one of the many known risks of smoking, is shown on one of the sides. The message was spoken during TV commercials, and even now that smoking commercials are no longer aired, it has retained great popularity and is used in a number of different contexts, health-related or not.


CANADA


The Canadian Tobacco Act requires warnings to be printed on all tobacco products sold in Canada. The current set of 15 warnings was introduced in 2000, replacing older versions from 1994. A Health Canada warning is printed randomly on all tobacco product packaging, and is required to take up at least 50% of the visible surface. Imported cigarettes to be sold in Canada which do not have the warnings are affixed with sticker versions.

Each warning is printed along with a short explanation and is accompanied by a picture illustrating that particular warning, for example:

WARNING

CIGARETTES CAUSE LUNG CANCER

85% of lung cancers are caused by smoking.

80% of lung cancer victims die within three years.


accompanied by a picture of a human lung detailing cancerous growths.

Additionally, on the inside of the packaging or, for some packets, on a pull-out card, "health information messages" provide answers and explanations regarding common questions and concerns about quitting smoking and smoking-related illnesses. On the packaging (usually on the narrow side of a packet), a table details the approximate amount of toxic substances found in that particular brand of cigarette, for example (from B&H ''Belmont Milds'' brand):

"Toxic emissions / unit: Tar 11 - 26 mg, Nicotine 1.0 - 2.4 mg,

Carbon Monoxide 14 - 28 mg, Formaldehyde 0.057 mg - 0.14 mg,

Hydrogen Cyanide 0.10 - 0.22 mg, Benzene 0.028 - 0.067 mg"

In accordance with Canadian law regarding products sold in Canada, the warnings are provided in both English and French.

Health Canada is also considering laws mandating plain packaging, in which tobacco product packaging would be black and white and labelled solely with simple unadorned text, as well as outlawing descriptive terms such as "Light" and "Mild", which Health Canada argue are deceptive to consumers and encourage them to falsely believe that these brands of cigarettes are less likely to cause illness or addiction.

Further information on tobacco product labeling in Canada at Health Canada's website .


EUROPEAN UNION

Cigarette packets and other tobacco packaging must include warnings in the same size and format and using the same approved texts (in the appropriate local languages) in all member states of the European Union .

These warnings are displayed in black Helvetica bold on a white background with a thick black border. Ireland prefaces its warnings with "Irish Government Warning", and Latvia with "Veselības ministrija brīdina" (''Health Ministry Warning''). In member states with more than one official language, the warnings are displayed in all languages, with the sizes adjusted accordingly (for example in Belgium the messages are written in Dutch, French and German and in Luxembourg in French and German). All cigarette packets sold in the European Union must display the content of Nicotine , Tar , and Carbon Monoxide in the same manner on the side of the packet.


FRANCE


;Front of packaging (covers 30% of surface)
;Rear of packaging (covers 40% of surface, similar design)
  • (Smokers die prematurely.)

  • (Smoking clogs arteries and causes heart attacks and strokes.)

  • (Smoking causes fatal lung cancer.)

  • (Smoking during pregnancy harms your child's health.)

  • (Protect your children: don't make them breathe your smoke.)

  • (Your doctor or pharmacist can help you quit smoking.)

  • (Smoking is highly addictive, don't start.)

  • (Quitting smoking reduces the risk of fatal heart and lung diseases.)

  • (Smoking can result in a slow and painful death.)

  • (Help yourself quit smoking: call 0 825 309 310)

  • (Smoking can cause low blood pressure and impotence.)

  • (Smoking damages sperm and reduces fertility.)

  • )

  • ;Left or right side of packaging

  • Components percentages (15% of surface, small prints): Tobacco - Cigarette paper - Flavor and texture agents

  • Quantity of toxics in mg/cigarette (in prominent black on white square and bold letters): Tar - Nicotin - Carbon monoxide

  • ;Other side of packaging

  • Country of manufacturing, name of manufacturer, quantity

  • Product identifier (EAN-7 bar code)

  • ;Other characteristics

  • Small print: "" (sales in France)

  • Recyclable logo (for the packaging)

  • Words forbidden in the displayed product name: light, ultra-light, légere, or any indication that may indicate that this is a minor drug with low impact... (These branding words have been replaced by various color names)



ICELAND

As in the European Union all cigarette packets and other tobacco packaging must include warnings in the same size and format and using the same approved texts in Icelandic .

  • (Smoking kills)

  • (Your doctor or pharmacist can help you quit smoking)

  • (Smoking causes cancer)

  • (Smoking is very harmful to you and those close to you)

  • (Smoking blocks your arteries and causes coronary artery disease and stroke.)

  • (Smoking causes fatal lung cancer)

  • )

  • (Protect the children - Don't let them inhale tobacco smoke.)



INDONESIA

  • (Smoking can cause cancer, heart attack, impotency and problems during pregnancy as well as affects the health of the newborn.)


Text is written all in capital letters, surrounded by bold border.


ITALY


  • / (Smoking kills / Smoking may kill)

  • (Smoking heavily damages you and whoever is near you)

  • (Smokers die early.)

  • (Smoking clogs arteries and causes heart diseases and strokes)

  • (Smoking causes fatal lung cancer.)

  • (Smoking during pregnancy injures the baby.)

  • (Protect the kids, don't smoke in their presence.)

  • (Your doctor or your pharmacist may help you quit smoking.)

  • (Specialists in the medical profession may help you quit smoking.)

  • (Smoking is highly addictive, don't start.)

  • (Quitting smoking reduces the risk of deadly cardiovascular and lung diseases.)

  • (Smoking can cause a long and painful death.)

  • (Smoking causes oral cancer.)

  • (Let us help you quit smoking: 0848 000 181/www.fumarefamale.ch.)

  • (Smoking may reduce blood circulation and cause impotency.)

  • (Smoking ages the skin.)

  • (Smoking may damage sperm and diminish fertility.)

  • (Cigarettes contain benzene, nistrosamine, formaldehyde and hydrocyanic acid)


Other text is sometimes placed in the packets, for example some packets contain leaflets which have all the above warnings written on them, with more detailed explanations and reasons to give up, and advice from Philip Morris .


LATVIA


  • (Smoking seriously threatens You and the people near You)

  • (Smoking kills)

  • (Smoking cause uncurable lung cancer)

  • (Your family doctor and pharmacist may be able to help you quit smoking)

  • (Smokers die young)

  • (Save children: don't make them breathe tobacco smoke)

  • (Smoking during the pregnancy harms your child)

  • (Smoking causes clots in arteries and results in hear attacks and strokes)



MALAYSIA

  • (Warning by the government of Malaysia, Smoking endangers health)



NETHERLANDS, THE


  • (Smoking kills)

  • (Smoking causes impotence.)

  • (Smoking causes lung cancer)

  • (Tobacco smoke contains benzene, nitrosamines, formaldehyde and hydrogencyanide )

  • (Your physician or pharmacist can help you to quit smoking)

  • (Smokers die younger)

  • (Smoking causes clogging of the blood vessels, heart attacks and strokes)

  • (Smoking during pregnancy harms your baby)

  • (Protect children: don't let them breath your smoke)

  • (Smoking is very addictive; don't start with it)

  • (Quitting smoking reduces the risk of fatal heart- and lung diseases)

  • (Smoking can lead to a slow, painful death)

  • (Smoking ages your skin)

  • (Smoking can damage the sperm and reduces the fertility)



PORTUGAL


  • (Smoking kills)

  • (Smoking causes deadly lung cancer)

  • (Smoking causes high dependency. Don't start smoking.)

  • (Smoking causes premature skin aging)

  • (Smoking greatly harms your health, and the health of those around you)

  • (If you're pregnant: Smoking harms your child's health)

  • (Smokers die prematurely)

  • (Smoking blocks your arteries and causes heart attacks and strokes)

  • (Smoking might reduce the blood flow and causes impotence)

  • (Ceasing to smoke reduces the risks of deadly cardiovascular and pulmonar diseases)



RUSSIAN FEDERATION

Main:
  • (The Russian Ministry of Public Health and Social Development warns: smoking is harmful to your health.)


Additional:
  • (Smoking causes cancer.)

  • (Smoking causes fatal diseases.)

  • (Keep children away from tobacco smoke.)

  • (Smoking tobacco causes nicotine dependence.)

  • (Smoking causes heart diseases.)



SINGAPORE

  • Smoking causes mouth diseases

  • Smoking can cause a slow and painful death

  • Smoking causes lung cancer

  • Besides the above warnings, cigarette manufacturers are also required to print graphic warnings on cigarette packets.



SWEDEN

  • (Smoking kills)

  • (Tobacco causes serious harm to your health)

  • (Smoking while pregnant may harm your fetus)

  • (Smoking can lead to a slow and painful death)



SOUTH KOREA


  • ''From 1976 to 1989'' (For your health, please refrain from smoking too much)


  • ''From December 1989 to 1996'' (Smoking may cause lung cancer and it is especially dangerous for teenagers and pregnant women)


  • ''From 1996 to March 2005'' Front (Smoking causes lung cancer and other dieseases and it is especially dangerous for teenagers and pregnant women) '''Back''' (It is illegal to sell cigarettes to people under 19) and additionally, (You can be healthy and live longer if you quit), (Smoking also causes paralysis and heart dieseases), (Smoking also damages your beloved children), (Smoking damages others)


  • ''From April 2005 to April 2007'' Front 건강을 해치는 담배 그래도 피우시겠습니까? (Smoking damages your health. Do you still want to smoke?) '''Back''' 19세 미만 청소년에게 판매할 수 없습니다 (It is illegal to sell cigarettes to people under 19) and additionally, 금연하면 건강해지고 장수할 수 있습니다 (You can be healthy and live longer if you quit), 흡연은 중풍과 심장병도 일으킵니다 (Smoking also causes paralysis and heart dieseases), 흡연은 사랑하는 자녀의 건강도 해칩니다 (Smoking also damages your beloved children), 당신이 흡연하면 다른 사람의 건강도 해칩니다 (Smoking damages others)


  • ''From April 2007 to April 2009'' Front 흡연은 폐암 등 각종 질병의 원인이 되며, 특히 임신부와 청소년의 건강에 해롭습니다 (Smoking causes lung cancer and other dieseases and it is especially dangerous for teenagers and pregnant women) '''Back''' 19세 미만 청소년에게 판매 금지! 당신 자녀의 건강을 해칩니다" (It is illegal to sell cigarettes to people under 19! It hurts your children's health)


  • ''From April 2009 to April 2011 (a prospectus)'' Front (Smoking damages your health. Once you start smoking, it is very difficult to quit) '''Back''' (It is illegal to sell cigarettes to people under 19! It hurts your children's health)


  • From March 2007, various graphic warnings will be printed on all cigarette packages.



TAIWAN


The warnings in Taiwan all start with the phrase "''Warning from the Department of Health, Executive Yuan:''" (行政院衛生署警告), and followed by one of the warnings below:
  • 吸菸有害健康 (Smoking is hazardous to your health)

  • 孕婦吸菸易導致胎兒早產及體重不足 (Smoking during pregnancy can cause premature death and underweight birth)

  • 抽菸會導致肺癌﹑心臟病﹑氣腫及與懷孕有關的問題 (Smoking can cause lung cancer, heart diseases, emphysema and prenancy-related problems)

  • 吸菸害人害己 (Smoking hurts yourself, and hurts others)

  • 懷孕婦女吸菸可能傷害胎兒,導致早產及體重不足 (Smoking during pregnancy might damage the fetus, and can cause premature death and underweight birth)

  • 戒菸可減少健康的危害 (Quitting smoking can reduce health risk) - no longer used



TURKEY

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  • Sigara içmek öldürür. (Smoking kills)

  • Sigara içenler genç yaşta ölür. (Smokers die younger)

  • Sigara içmek damarları tıkar, kalp krizine ve felçlere neden olur. (Smoking clogs the arteries and causes heart attacks and paralysis.)

  • Sigara içmek ölümcül akciğer kanserine neden olur. (Smoking causes lethal lung cancer)

  • Hamile iken sigara içmek bebeğe zarar verir. (Smoking while pregnant will harm the baby)

  • Çocukları koruyun: Dumanınızı onlara solutmayın. (Protect your children, don't let them breathe your smoke.)

  • Sağlık kuruluşları sigarayı bırakmada size yardımcı olabilir. (Health agencies can help you quit smoking)

  • Sigara içmek yüksek derecede bağımlılık yapar, başlamayın. (Smoking is highly addictive, don't start)

  • Sigarayı bırakmak ölümcül kalp ve akciğer hastalıkları riskini azaltır. (Stopping smoking reduces the risk of fatal heart and lung diseases)

  • Sigara içmek ağrılı ve yavaş bir ölüme neden olabilir. (Smoking can cause a slow and painful death)

  • Sigarayı bırakmak için doktorunuzdan ve ...’den yardım isteyin. (To quit smoking ask for help from your doctor and ...)

  • Sigara içmek kan akışını yavaşlatır ve cinsel iktidarsızlığa neden olur. (Smoking will slow the blood flow and cause impotence)

  • Sigara içmek cildin erken yaşlanmasına neden olur. (Smoking causes early ageing of the skin)

  • Sigara içmek spermlere zarar vererek doğurganlığı azaltır. (Smoking can damage the sperm and decreases fertility)

  • Sigara dumanında benzen, nitrozamin, formaldehit ve hidrojensiyanit gibi kanser yapıcı maddeler bulunur. (Cigarette smoke contains carcinogens such as benzene, nitrosamines, formaldehyde and hydrogen cyanide.)



UNITED KINGDOM AND IRELAND

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One of the following general warnings must be displayed, covering at least 30% of the surface of the pack:
  • Smoking kills

  • Smoking seriously harms you and others around you


Additionally, one of the following additional warnings must be displayed, covering at least 40% of the surface of the pack:
  • Smokers die younger

  • Smoking clogs the Arteries and causes Heart Attacks and Strokes

  • Smoking causes fatal Lung Cancer

  • Smoking when Pregnant harms your baby

  • Protect children: don't make them breathe your smoke

  • Your Doctor or your Pharmacist can help you stop smoking

  • Smoking is highly Addictive , don't start

  • Stopping smoking reduces the risk of fatal heart and lung diseases

  • Smoking can cause a slow and painful death

  • Get help to stop smoking: ''telephone/postal address/internet address/consult your doctor/pharmacist''

  • Smoking may reduce the blood flow and cause Impotence

  • Smoking causes ageing of the skin

  • Smoking can damage the sperm and decreases Fertility

  • Smoke contains Benzene , Nitrosamines , Formaldehyde and Hydrogen Cyanide .


The first written warnings on packets in Britain appeared in 2003, and shocking warning pictures are set to appear on British packets in 2008 alongside the written messages, revealed Alan Johnson , Scretary of Health in August 2007.


UNITED STATES OF AMERICA

  • Caution: Cigarette Smoking May be Hazardous to Your Health (1966)

  • Warning: The Surgeon General Has Determined that Cigarette Smoking is Dangerous to Your Health (1970)

  • SURGEON GENERAL'S WARNING: Smoking Causes Lung Cancer, Heart Disease, Emphysema, And May Complicate Pregnancy.

  • SURGEON GENERAL'S WARNING: Quitting Smoking Now Greatly Reduces Serious Risks to Your Health.

  • SURGEON GENERAL'S WARNING: Smoking By Pregnant Women May Result in Fetal Injury, Premature Birth, And Low Birth Weight.

  • SURGEON GENERAL'S WARNING: Cigarette Smoke Contains Carbon Monoxide.


Ironically enough, America which started the trend of labelling cigarette packages with health warnings have one of the smallest, least prominent warnings placed on their packages today. Warnings are usually in small typeface placed along one of the sides of the cigarette packs with colors and fonts that closely resemble the rest of the package, so the warnings essentially are integreated and don't stand out with the rest of the cigarette package.

Reference: Dumas, Bethany K. “An Analysis of the Adequacy of Federally Mandated Cigarette Package Warnings.” Ch. 11 of Language in the Judicial Process, ed. J. N. Levi and A. G. Walker. NY: Plenum Press Corp., 1990, 309–352. Reprinted Tennessee Law Review 59.2 (1992), 261–304.


VENEZUELA

For many years in Venezuela, the only warning in cigarette packs was printed in a very small typeface along one of the sides:

"" (Cigarette smoking is harmful to your health)

As of 2007 the following are printed very prominently, along with graphical images, as in Australia and Canada:

  • (This product is hazardous to your health and is addictive)

  • (Smoking causes bad breath, tooth decay and mouth cancer)

  • (Smoking causes lung cancer, coughing, pulmonar emphysema and chronic bronchitis)

  • (Smoking causes heart failure)

  • (Smoking while pregnant harms your child)

  • (Children start smoking when they see adults smoke)

  • (Smoking while using oral contraceptives increases the risk of Thrombosis )

  • (Smoking causes impotence in men)

  • (Quitting smoking improves your health and lifespan)

  • (Cigarette smoke also harms those who don't smoke)



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