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FAMOUS INCIDENTS
CRITICISM AND DEFENSE Others argue that the process is necessary to counteract the overt Product Placement and influence that the tobacco industry had in broadcasting circles. In 1998, in early hearings for the Tobacco Master Settlement Agreement , it was divulged that large tobacco companies including RJ Reynolds and Philip Morris had actively spent over 1 billion US dollars between 1972 and 1991 to get cigarettes in mainstream movies, and smoked by specific actors. The final settlement quotes the Institute Of Medicine , who claim that these placements could be extremely effective on children. REFERENCES |
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