| Text Message Marketing |
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| viral marketing | |
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The ownership and use of cell/mobile phones has gained huge market penetration. Their use as a marketing tool is in its infancy. On radio & tv most adverts include a keyword on a short-code as a one-way request from the prospect to the organisation. But few companies are using the text message as a two-way vehicle. One offering is Mojio Messenger, see {Link without Title} . Everyone carries their personal phone with them, if you want to reach your prospects where they are, you need to buy (expensive) or grow your own list. A way to quickly grow your own list is to provide a once-in-a-life-time offer using a viral Short Message Service (SMS) campaign Viral_marketing . So long as you don't over-use your prospects, you can keep sending text messages for quite a while, building up brand awareness, and with the use of suitable humour you can build loyalty too. You can also use Text Message Marketing as a B2B tool, for instance to maintain a set of contract staff {Link without Title} . {Link without Title} . |
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