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Target Market




Target market is, in Marketing , the Market Segment to which a particular product is marketed. It's often defined by age, gender, geography, and/or Socio-economic Group ing.

Targeting strategy or '''targeting''' is the selection of the customers you wish to service. The decisions involved in targeting strategy include:
  • which segments to target

  • how many products to offer

  • which products to offer in which segments

  • There are three steps to targeting:


  • market maturity

  • diversity of buyers' needs and preferences

  • strength of the competition

  • the volume of sales required for profitability

  • Targeting can be selective (eg.: , Mass Marketing , or Product Specialization ).



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