| Store Brand |
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Store brands (or '''own brands''' in the UK ) are Brand s which are specific to a retail store or Store Chain . The Retailer can manufacture goods under its own label, re-brand Private Label goods, or outsource manufacture of store brand items to multiple third parties - often the same manufacturers that produce brand label goods. Store brand goods are generally cheaper than national brand goods because the retailer can optimize the production to suit Consumer demand and reduce Advertising costs. Goods sold under a store brand are subject to the same regulatory oversight as goods sold under a national brand. In some retail sectors, store brands account for 40 to 50 percent of sales. Store branding is a Mature Industry ; consequently, some store brands have been able to position themselves as premium brands. Sometimes store-branded goods mimic the shape, packaging, and labeling of national brands, or get premium display treatment from retailers. (For example, "Dr. Thunder" and "Mountain Lightning" are the names of the Sam's Choice store brand equivalents of Dr Pepper and Mountain Dew , respectively.) Although the store brand market is poised for growth, retailers realise that it is premium national brands which cause the consumer to select a store. Once the consumer arrives to buy a national brand, the retailer typically makes more profit by selling a store brand, which has higher margins. This has led to a spurt in the academic and trade literature on the subject of positioning the store brand vis-a-vis the national brand. LIST OF STORE BRANDS Department store and discount store brands
Supermarket store brands
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