Southwestern Bell Yellow Pages, nicknamed "SWBYP'S" (pronounced swa-bips), was formed in
1984 upon the breakup of AT&T. SWBYP'S also referred to the following publishing/advertising companies of Southwestern Bell Corp./
SBC Communications :
- Southwestern Bell Advertising Group, Inc. - Advertising division of Southwestern Bell Corp.
- ---Southwestern Bell Yellow Pages, Inc.
- ---Southwestern Bell Advertising, L.P. - assembled ads, listings for telephone books
- ---Worldwide Directory Products Sales, Inc. - Distributors of telephone books
In
1995 , Southwestern Bell Corp. changed its name to
SBC Communications , and SWBYP'S was largely unaffected. In
1999 , SBC completed its acquisition of
Pacific Telesis ,
Ameritech , and
SNET , and added "SBC" branding to its companies. The SWBYP'S nickname went by the wayside, in favor of Southwestern Bell Yellow Pages. The last year SWBYP'S were branded Southwestern Bell came in
2001 , when "SBC" was added to the company names SBC owned, and SWBYP'S became known as .
