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Software Development
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Software Development




Software development is the translation of a user need or marketing goal into a .

It is often difficult to isolate whether engineering or marketing is more responsible for the success or failure of a software product to satisfy customer expectations. This is why it is important to understand both processes and/or facilitate collaboration between both engineering and marketing in the total software development process. Engineering and marketing concerns are often balanced in the role of a Project Manager that may or may not use that title.

Marketing involvement is also known as , Human Resources , Risk Management , Intellectual Property , Budgeting , Crisis Management , etc. These processes may also cause the role of Business Development to overlap with software development.

In the book ''"Great Software Debates"'', Alan M. Davis states in the chapter ''"Requirements"'', subchapter ''"The Missing Piece of Software Development"'':


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  • Luke Hohmann. "Beyond Software Architecture: Creating and Sustaining Winning Solutions" (January 30, 2003)


  • Jim McCarthy. "Dynamics of Software Development" (August 1, 1995), pp:10-30


  • Robert K. Wysocki. "Effective Software Project Management" (March 27, 2006), pp:72-75


  • PhD, CISM, John Rittinghouse. "Managing Software Deliverables: A Software Development Management Methodology" (November 12, 2003)


  • Dan Conde. "Software Product Management: Managing Software Development from Idea to Product to Marketing to Sales" (September 1, 2002), pp:24-29


  • Edward Hasted. "Software That Sells : A Practical Guide to Developing and Marketing Your Software Project" (June 10, 2005)


  • A. M. Davis, "Just enough requirements management: where software development meets marketing" (May 30, 2005)


  • John W. Horch, "Two Orientations On How To Work With Objects," IEEE Software, vol. 12, no. 2, pp. 117-118, Mar., 1995.


  • Karl E. Wiegers, "More About Software Requirements: Thorny Issues and Practical Advice" (December 20, 2005)