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Silvertone was the brand name used by Sears for their line of musical instruments and sound equipment from the 1930s to 1972 . Replacing the Supertone brand, Silvertone had already been the brand on Sears' Radio s and Phonograph s since 1915 . Probably best known for their line of well made and inexpensive Guitar s, the brand became popular with novice Musician s. Chet Atkins , Bob Dylan , James Hetfield , Dave Grohl , Phil Keaggy , Mark Knopfler and countless others had a Silvertone for their first electric or acoustic guitar. The Canadian band Chad Allan and The Silvertones, which would go on to become The Guess Who , took its Eponymous name from this line of instruments. Pete Townshend would employ them in live performance with The Who for the purposes of smashing them. Jack White of The White Stripes has been known to use vintage Silvertone Amplifiers. Singer-songwriter Beck 's main guitar is a Silvertone. {Link without Title} The name was placed on guitars from more than a few different manufacturers over the years, including Danelectro , National , Harmony , Kay , and Teisco . The guitars - especially the 1960s models - are prized by collectors today. One of the more well-known models is the Danelectro Silvertone 1448 , made in the early to mid 1960s . The guitar's case had a small built-in amplifier, which proved popular with beginners. In the 1950s there were a lot of leftover lipstick cases, and they were actually put together and used as a single pickup inside of the guitar. Today, Silvertone is a respected manufacturer of "legitimate" guitars and was endorsed by Paul Stanley of KISS from 2003 to 2006. EXTERNAL LINKS |
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