Information AboutServices |
| CATEGORIES ABOUT SERVICE | |
| economics terminology | |
| goods | |
| services management and marketing | |
| marketing | |
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In Economics and Marketing , a service is the non-material equivalent of a Good . '''Service provision''' has been defined as an economic activity that does not result in Ownership , and this is what differentiates it from providing physical goods. It is claimed to be a process that creates benefits by facilitating either a change in Customer s, a change in their physical Possession s, or a change in their intangible Asset s. By supplying some level of Skill , Ingenuity ,and Experience , providers of a service participate in an Economy without the restrictions of carrying Stock (inventory) or the need to concern themselves with bulky raw materials. On the other hand, their Investment in expertise does require marketing and upgrading in the face of Competition which has equally few physical restrictions. Providers of services make up the Tertiary Sector Of Industry . KEY ATTRIBUTES Services can be described in terms of their main attributes.
SERVICE DELIVERY The delivery of a service typically involves six factors:
The service encounter is defined as all activities involved in the service delivery process. Some service managers use the term "moment of truth" to indicate that defining point in a specific service encounter where interactions are most intense. Many Business Theorist s view service provision as a performance or act (sometimes humorously referred to as '' Dramalurgy '', perhaps in reference to Dramaturgy ). The location of the service delivery is referred to as the Stage and the objects that facilitate the service process are called Prop s. A script is a sequence of Behaviour s followed by all those involved, including the client(s). Some service Drama s are tightly scripted, others are more Ad Lib . Role Congruence occurs when each Actor follows a script that harmonizes with the Role s played by the other actors. In some service industries, especially health care, dispute resolution, and social services, a popular concept is the idea of the caseload, which refers to the total number of patients, clients, litigants, or claimants that a given employee is presently responsible for. On a daily basis, in all those fields, employees must balance the needs of any individual case against the needs of all other current cases as well as their own personal needs. Under English Law , if a service provider is induced to deliver services to a Dishonest client by a deception, this is an offence under the Theft Act 1978 . A hair stylist, a nurse, and a waitress have different degrees of customer contact to deliver their services. THE SERVICE-GOODS CONTINUUM The dichotomy between physical goods and intangible services should not be given too much credence. These are not discrete categories. Most business theorists see a continuum with pure service on one terminal point and pure Commodity Good on the other terminal point. Most Products fall between these two extremes. For example, a Restaurant provides a physical good (the Food ), but also provides services in the form of ambience, the setting and clearing of the table, etc. And although some utilities actually deliver physical goods — like water utilities which actually deliver water — utilities are usually treated as services. In a narrower sense, service refers to . LIST OF ECONOMIC SERVICES In 2005, USA was the largest producer of services followed by Japan and Germany, reports the International Monetary Fund . 50% of the U.S. Economy consists of services compared to 20% in 1947 . The following is an incomplete list of service industries, grouped into rough sectors. Parenthetical notations indicate how specific Occupation s and Organization s can be regarded as service industries to the extent they provide an intangible service, as opposed to a tangible good.
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