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''Science '80'' was a general science magazine published by the American Association For The Advancement Of Science (AAAS). It was intended to "''bridge the distance between science and citizen''", aimed at a technically literate audience who may not work professionally in the sciences. The AAAS also publishes the famous Science Journal of the same name, ''Science'' , the common naming leading to some confusion. Science's first issue was November 1979 and was originally published bi-monthly and by subscription only ''Science 80'' Adds to the Booming Popularization of Science . The name of the magazine changed every year to reflect the publication date, becoming Science '81, Science '82, etc. This caused some consternation among librarians, who found it difficult to indexE-mail with an editor, Boyce Rensberger. The magazine was similar to ''Discover'' (in its earlier incarnations) in terms of coverage, but tended to offer longer articles and often a photoessay. Guest essays by a well-known scientist was a common feature as well. The magazine also offered a "Resources" section which contained references for the articles. Like Discover, Science 80 was aimed at readers looking for something more readable than the '' Scientific American '' of those days, which was a much more technical magazine than it became in the 1990s, but more in-depth and more artfully written than magazines like '' Popular Science '', which tends to cover technology more than the science behind it. This market proved to be too small for the large number of magazines that attempted to serve it, and many disappeared during the mid-1980s. Science 80 was purchased in 1986 by Time Inc. and folded into Discover, the last issue being July 1986. A few issues of Discover after the merger feature a stamp noting "Now including Science '86", but this quickly disappeared. This claim was somewhat suspect, however, as all of the Science 80 staff was immediately laid off after the takeover. REFERENCES SEE ALSO |
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