(DWRT 990 kHz
Metro Manila ) is an
AM music
Radio Station owned and operated by
GVM Radio/TV Corp. based in the City of
Makati in the
Philippines with a programming for "
Baby Boomers ," generation and for those of all ages who are into the
Classic Rock niche in
Music . Rock990 AM is the only all
English Language music, talk and news that broadcasts on the Amplified Modulation or
AM Band in the
Metro Manila Broadcast area with a transmission reach of almost 80 kilometers, as far as
Dau ,
Pampanga province to the north and in
Santo Tomas ,
Batangas province in the south of the island of
Luzon .
The station has been currently inactive since the first week of November 2006.
For a long time, the country’s “,
Eric Clapton , The
Rolling Stones ,
Lynyrd Skynyrd ,
Deep Purple ,
Crosby, Stills, Nash & Young ,
Led Zeppelin ,
Pink Floyd and contemporary rock & roll legends.
The music formula of Rock990 started off as an experimental program on its
Cebu City sister radio station
DY101 FM as an inspiration by Martha Tuason, and eventually led into the decision to re-open the GVM Radio/TV Corporation's Metro Manila AM radio station on 990 kHz after almost five years of being off-the-air. Rock990 AM was formally launched on April of 2006.
Rock 990 AM is a member of the
Kapisanan Ng Mga Broadkaster Sa Pilipinas (KBP), an autonomous, practitioner managed independent self-regulatory association for broadcasting in the Philippines.
Rock 990 AM is a melting pot of classic rock music and its countless varieties such as
Reggae ,
Alternative Rock ,
New Wave ,
Rock &
Jazz Fusion ,
Country Rock .
Rock 990 AM positioned its programming line-up towards the B, C & D markets, with the sub-niche towards the “
Baby Boomer ” generation. Market studies in the Philippines indicate that the "baby boomers" are the ones who make up the country's leading consumer group. Rock 990 AM's music play list also features today’s rock to capture the 13-39-year-old audience.
The station also brands itself as the first and only Classic Rock station in the country. Incidentally, it is perhaps the first radio station on the AM band in the Metro Manila broadcast area to be an all music format at the center of the bandwidth. Left of the 990 kHz frequency are radio stations with news and talk format while on the right are mostly religious programs.
The station launched in March of 2006 and is heard not only on the AM bandwidth, but also on the internet. The station utilizes a computer backed programming thats is transmitted to a streaming server over the internet.
- ROCK 990 – THE ISLANDS’ FIRST AND ONLY CLASSIC ROCK!
