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The most famous examples of retail software are the products offered on the IBM PC and clones in the 1980s and 90s, including famous programs like Lotus 123 , Word Perfect and the various parts that make up Microsoft Office . Microsoft Windows is also shrinkware, but is most often pre-installed on the computer.

The rise of the Internet and Software Licensing schemes has dramatically changed the retail software market. Users are capable of finding Shareware , Freeware and Free Software products as easily as retail. Producers of proprietary software have shifted to providing much of their software and services via the Internet, including Google , Microsoft , Yahoo! , and Apple Computer .


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