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Retail design is a very specialized discipline due to the heavy demands placed on Retail space. Because the primary purpose of Retail space is to Stock and Sell Product to Consumers , the spaces must be designed in a way that promotes an enjoyable and hassle-free Shopping experience for the Consumer . The space must be specially-tailored to the kind of product being sold in that space; for example, a Bookstore requires many large shelving units to accommodate small products that can be arranged categorically while a Clothing Store requires more open space to fully Display product. Retail spaces, especially when they form part of a Retail Chain , must also be designed to draw people into the space to Shop . The Storefront must act as a Billboard for the store, often employing large display windows that allow shoppers to see into the space and the product inside. In the case of a Retail Chain , the individual spaces must be unified in their design. SEE ALSO
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