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Response Rate




Example: if 1,000 surveys were sent by mail, and 257 were successfully completed and returned, then the response rate would be 25.7 %.

In Direct Marketing , the response rate refers to the number of people who responded to the offer.

In Oncology , response rate (RR) is a figure representing the percentage of patients whose cancer shrinks (termed a partial response, PR) or disappears after treatment (termed a complete response, CR) . In simpler terms RR=PR+CR.