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SIX MAIN PRACTICE AREAS Research International structures services around six main practice areas: (1) consumer understanding; (2) branding and communication; (3) innovation, channel management; (4) new media; (5) customer relationships and (6) service measurement. In each area, the services offered draws on the firm’s worldwide knowledge bases and includes both customized approaches and its own techniques. Among the latter are ''Equity Engine'' (brand equity management), ''MicroTest'' (new product development and sales forecasting), ''BrandSight Gallery'' (an internationally validated visual system for exploring brand personality), ''Locator'' (brand positioning optimization) and ''Loyalty Driver'' (evaluating and managing customer loyalty).Honomichle Top 50, June 15, 2006 NOTES FURTHER READING EXTERNAL LINKS |
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