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A real estate trend is the fundamental strategic reason that causes the change, and it is usually a concept, a belief, a philosophy, or an event (and not merely the result of a new product or service). Sometimes a real estate trend evolves to meet a specific need, while others evolve when new products or solutions are launched; at other times, a trend from another industry spills over into the real estate industry and is adopted. Therefore, a trend must have substance and be based on fact; over time, it will cause pattern of change. Monitoring changes and tracking trends is a not an exact science and can be very hard to predict. The residential are playing therein. TOP REAL ESTATE TRENDS IN THE UNITED STATES In February 2007 the 159-page ''Swanepoel TRENDS Report 2007'' http://www.retrends.com/ http://realestate.about.com/od/marketingforrealestate/gr/2007_swanepoel.htmb published their annual top 10 trends for the residential real estate brokerage industry for the year 2007-2008. 1. The Impact of New Real Estate Business Models such as Internet Real Estate , Multi-level Marketing , Flat Fee MLS and Annuity Brokerages 2. The Democratization and Standardization of Real Estate Information including the changes in Multiple Listing Service s 3. The Importance of Competing, Combating or Collaborating with Web 2.0 4. Finding New and Better Ways to Work with the New Consumer / Generation X 5. Dealing with the Growing Poor Image of Real Estate Brokers and Agents 6. The Changing Consumer and Realtor Demographics 7. Understanding the Race for Brand Recognition and Critical Mass 8. The Opportunities of Globalization , Immigration and Minority Markets 9. The Changing Role of Realtor Associations 10. The Legacy of the Housing Bubble , Foreclosure s, Fraud and Declining Commissions REFERENCES SEE ALSO
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