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The main concept is to modify public attitudes by raising awareness about specific issues. PSAS IN THE UNITED STATES The most common topics of PSAs are health and safety, although any message considered to be "helpful" to the public can be a PSA. A typical PSA will be part of a public awareness Campaign to inform or educate the public against smoking or Compulsive Gambling . Often, a celebrity may promote a Foundation and ask for support from viewers or listeners, an example being Michael J. Fox 's PSAs in the U.S. supporting research into Parkinson's Disease , or featuring " Scaring Straight " Crips Street Gang leader Stanley "Tookie" Williams from prison, urging the young not to join gangs. Some religious groups produce PSAs about non-religious themes such as Family Values as a means of increasing awareness of their church, and to show the role the church has in serving the community. Examples include the long-running "Homefront" campaign from The Church Of Jesus Christ Of Latter-day Saints , and more recently the United Methodist Church . Also, the military produces PSAs to recruit enlistees, alongside paid advertising and sponsorship efforts. In the U.S, the role of PSAs was affected by Deregulation of the broadcasting industry in the 1980s. Previously, a broadcast license was assigned to a television or radio station that was expected to serve as a "public trustee" by airing, among other requirements, frequent PSAs. Continued licensure no longer depends strictly on programming content, and the number of PSAs that are deliberately scheduled has declined, yet new PSAs continue to be produced and aired. Today TV or radio stations typically use PSAs as a way to fill unsold commercial time, or to demonstrate their commitment to a particular cause. Some non-profit organizations such as the American Cancer Society and Red Cross choose to ensure usage by purchasing commercial airtime. Smaller organizations like the American Indian College Fund rely solely on donated media space to get their message out. The Ad Council , while the largest producer of PSAs in the United States, requires substantial funding from the organizations that qualify for their work. WELL-KNOWN PSAS
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