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of a Wheaties cereal box at a pep rally]] Promotion is one of the four key aspects of the Marketing Mix . The other three elements are Product Management , Pricing , and Distribution . Promotion involves disseminating information about a Product , Product Line , Brand , or company. Promotion is generally sub-divided in the textbooks into two parts:
The specification of these four variables creates a , Positioning , competitive retaliations, or creation of a Corporate Image . An example of a fully integrated, long-term, large-scale promotion are My Coke Rewards and Pepsi Stuff . s at a pep rally]] EXAMPLE The publicity for the 40th anniversary of the 1966 NCAA Basketball championship included ''The El Paso Times'', El Paso, Texas , November 28 and 29, 2005 #The renaming of a city street #A tie-in with an autobiography with the same title #The screening of a film with the same title #The release of a breakfast cereal box with coordinated materials #A pep rally on a university campus #Media coverage, have been successful NOTES SEE ALSO |
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