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Private label Products or Service s are typically those manufactured or provided by one company for offer under another company's Brand . Private label goods and services are available in a wide range of industries from food to cosmetics to web hosting. They are often positioned as lower cost alternatives to regional, national or international brands, although recently some private label brands have been positioned as "premium" brands to compete with existing "name" brands. There are different kinds of private labels:
There has been a significant increase in private label brands in the recent years worldwide. In Europe, private label goods now account for about 45% of products sold in supermarkets, compared to 25% in the USA. Wal-Mart, for instance, has a 40% private label representation in their stores. Pacific rim countries, such as Australia, Singapore, and Japan, also have significant presence of private labels on store shelves. Historically, private labels were seen as low-priced, low-quality products. In recent years, however, companies have started using private labels to market higher quality items, and many believe high-quality private labels will increase their presence. The concept has recently been extended to written text. The web is now awash with articles known either as 'Private Label Articles' or 'PLR (private label rights) Articles'. These are bought and sold in large volumes in order to quickly populate websites to attract traffic from search engines. Just as with private label products were seen as low-priced and low quality products, so too was the PLR Article industry, which in the recent 12 months has improved drastically with the quality of content available. The articles are presented as though created specifically for the site concerned. There is also now software available to automatically generate unique permutations of these articles. ALDI German chain Aldi is notable for the fact that the vast majority of its sales worldwide are of private label products. 2007 PET FOOD RECALLS See Also: 2007 pet food recalls In 2007, there was a recall in the United States of more than 60 million cans of pet food sold under more than 100 brand names made by Menu Foods. The mass recall lifted the curtain on a common practice in consumer products that competing brands are often made by the same manufacturer. However ingredients, designs and quality may differ substantially among the labels made under the same umbrella. 101 Brand Names, 1 Manufacturer, Wall Street Journal, Vol CCXLIX, No. 108, May 9, 2007, p. B1 EXTERNAL LINKS
EXAMPLES OF PRIVATE LABEL MANUFACTURERS Store Brands: (Products distributed and sold using the store's name) Private Label Manufacturers
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