Press Kit Article Index for
Press
Website Links For
Press
 

Information About

Press Kit





COMMON PRESS KIT COMPONENTS

  • Backgrounder with historical information on the company or individual

  • Fact Sheet listing specific features, statistics, or benefits

  • Biographies of key executives, individuals, artists, etc.

  • Past Press Coverage

  • Photos or other images (high resolution) of key executives, logos, products, etc.

  • A Press Release detailing the current news the media kit is sent in reference to

  • Media contact information (usually of a Public Relations department or spokesperson)

  • A CD, DVD, Software title, video, etc. as appropriate for the sender of the release



PRESS KIT USES

  • Product launches

  • New company launch

  • Mergers and acquisitions

  • News conferences

  • Large events / Industry trade shows,



BAND PRESS KITS

Press kits are a common promotional tool used by musicians when launching a new album. Band press kits often have their own unique set of components, including:
  • Band biography / History of the band

  • Discography (all previous albums released by the band)

  • Color photos (many corporate photos are done in black and white for newspaper print purposes)

  • CD

  • Contact information for the band's label, manager, publicist, or other representative

  • Equipment list (if the kit is being sent to live music venue)



SEE ALSO




REFERENCES