Press Kit

COMMON PRESS KIT COMPONENTS

Backgrounder with historical information on the company or individual

Fact Sheet listing specific features, statistics, or benefits

Biographies of key executives, individuals, artists, etc.

Past Press Coverage

Photos or other images (high resolution) of key executives, logos, products, etc.

A Press Release detailing the current news the media kit is sent in reference to

Media contact information (usually of a Public Relations department or spokesperson)

A CD, DVD, Software title, video, etc. as appropriate for the sender of the release

PRESS KIT USES

Product launches

New company launch

Mergers and acquisitions

News conferences

Large events / Industry trade shows,

BAND PRESS KITS

Press kits are a common promotional tool used by musicians when launching a new album. Band press kits often have their own unique set of components, including:

Band biography / History of the band

Discography (all previous albums released by the band)

Color photos (many corporate photos are done in black and white for newspaper print purposes)

Contact information for the band's label, manager, publicist, or other representative

Equipment list (if the kit is being sent to live music venue)

	APPAREL
	BABY
	BEAUTY
	BOOKS
	CAR TOYS
	CELL PHONES
	DVD'S
	ELECTRONICS
	GOURMET FOOD
	GROCERIES
	HEALTH & PERSONAL
	HOME & GARDEN
	JEWELRY
	MUSIC
	MUSIC INSTRUMENTS
	OFFICE PRODUCTS
	SOFTWARE
	SPORTING GOODS
	TOOLS & HARDWARE
	TOYS
	VIDEO GAMES
	SHOPPING HOME

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	CATEGORIES ABOUT PRESS KIT

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Information About

Press Kit