| Philosophy Of Futility |
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Philosophy of futility is a phrase coined by Columbia University Marketing professor Paul Nystrom to describe the disposition caused by the monotony of day-to-day work in the new Industrial Age . Nystrom observed that the natural effect of this malaise was a seeking out of gratification found more easily in frivolous things, such as Fashionable "apparel and goods used in one's immediate surroundings." This tendency, he theorized, could be used to increase Consumption of fashionable goods and services, resulting in a vicious circle of dissatisfaction and the desire for new consumer goods. The following is a quotation from Nystrom's ''Economics of Fashion'' (1928), often cited by modern historians and analysts of marketing, Consumerism , and Commercialism : REFERENCES |
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