Information AboutPersuasion |
| CATEGORIES ABOUT PERSUASION | |
| social psychology | |
| cognition | |
| attitude change | |
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Persuasion is a form of influence. It is the process of guiding people toward the adoption of an idea, attitude, or action by rational and symbolic (though not always logical) means. It is strategy of problem-solving relying on "appeals" rather than force. Manipulation is taking persuasion to an extreme, where the one party benefits at the other's cost. Aristotle said that "Rhetoric is the art of discovering, in a particular case, the available means of persuasion." PRINCIPLES OF PERSUASION According to Robert Cialdini in his book on persuasion, he defined six "weapons of influence":
METHODS OF PERSUASION By appeal to reason: By appeal to emotion: Aids to persuasion:
Other techniques, which may or may not work: Coercive techniques, some of which are highly controversial and/or not scientifically proven to be effective: Systems of persuasion for the purpose of seduction: SEE ALSO References
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