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Organic SEO (Organic Search Engine Optimization) is the process of creating and/or improving (optimizing) web pages/sites in a "natural" manner that does not involve paid keyword specific advertising. By applying ethical Organic SEO principals the goal is to create Search Engine Friendly web pages/sites to increase the site's value to both visitors and search engines alike. When a search is performed in a search engine; the "natural" (non-paid)results are displayed in Search Engine Results Pages (SERPs). These results are usually displayed at the top left side of the SERPs with a link and a small snippet (brief description)of the resulting web pages/sites displayed in descending order by search relevance and rank (determined by the search engine's algorithm). One of the advantages of deploying ethical Organic SEO over paid search engine advertising would be the fact that professionally optimized pages are more resilient to changes in the search engines and ongoing keyword research strategies can be rapidly deployed to adjust for shifts in online search trends. Additionally, eye tracking studies have shown that searchers tend to read from top-to-bottom, left-to-right (just like we were taught in elementary school)and behavioral studies have shown that searchers click "natural" listings far more frequently than "paid ads" making the top left natural listings 'prime real estate'. The theories, principles and practical application of Organic SEO are constantly evolving. As search engines update their algorithms - ethical professionals in the Organic SEO field work diligently to assure their optimization techniques are up to date. SEE ALSO: ( Search Engine Optimization ) REFERENCES: ( "What is Organic SEO" by David Williams ) used with permission of author. |
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