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Newspaper Circulation




In many countries, circulations are Audit ed by independent bodies such as the Audit Bureau Of Circulations to assure advertisers that a given newspaper does indeed reach the number of people claimed by the publisher.


WORLD NEWSPAPERS WITH THE LARGEST CIRCULATION

The World Association Of Newspapers (WAN) publishes a list of newspapers with the largest circulation. In 2005, China topped the list in term of total newspaper circulation with 93.5 million a day, India came second with 78.8 million, followed by Japan, with 70.4 million; the United States, with 48.3 million; and Germany, with 22.1 million. Around 75% of the 100 best selling newspapers are in Asia and seven out of top ten are Japanese newspapers. {Link without Title}

The Japanese '' Yomiuri Shimbun '', '' Asahi Shimbun '', and '' Mainichi Shimbun '' are still the best-selling newspapers in the world. Germany's '' Bild '' became the only entry in the top ten from outside of Asia. ''Cankao Xiaoxi'' (參考消息) is the most popular paper in China. The highest selling from the United States is '' USA Today '', which is 13th in the world.

According to the Guinness Book Of Records , the daily circulation of the Soviet newspaper '' Trud '' exceeded 21,500,000 in 1990 , while the Soviet weekly '' Argumenty I Fakty '' boasted the circulation of 33,500,000 in 1991.


INDIVIDUAL COUNTRIES



India

The 2006 National Readership Survey findings show the largest read local language newspapers to be Dainik Jagran (with 21.2 million readers) and Rajasthan Patrika (with 21.0 million readers), both published in Hindi . The Times Of India is the most widely read English Language newspaper (7.9 million), followed by (5.05 million), and Hindustan Times (3.85 million).


Japan

The 2004 circulation figures for the morning editions of Japan's five largest newspapers: Yomiuri Shimbun , 10,077,410; The Asahi Shimbun 8,284,513; Mainichi Shimbun , 3,957,410; Nihon Keizai Shimbun , 3,009,253; Sankei Shimbun , 2,086,391 {Link without Title}


United Kingdom

Best-selling papers as of '', 3,471,415; '' The Sun '', 3,148,700 and '' The Daily Mail '', 2,340,255.


United States


The heyday of the newspaper industry was the 1940s, but the percentage of Americans reading newspapers began to decline with the increased competition from radio and television. A growing population helped the absolute circulation numbers continue to increase until the 1970s, where it remained stable until the 1990s, when absolute circulation numbers began declining.

Newspaper circulation numbers are reported to the '', 2,549,695; '' The Wall Street Journal '', 2,074,127 and '' The New York Times '', 1,623,697.


Canada

The most widely read paper in the country is the '', which averaged 410,266 copies on Saturdays, and 320,835 Monday to Friday. The most widely read French-language newspaper is Le Journal De Montréal , which averaged 314,575 copies on Saturday, 266,835 Monday to Friday, and 261,375 on Sunday. It should be noted that unlike in the United States, newpapers in Canada published their biggest and mostly widely read editions on Saturdays, and that most papers don't publish on Sundays.


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