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Natural Alternatives International (NAI) is an American company based in San Marcos, California which manufactures custom nutritional supplements such as Juice Plus . NAI was founded in 1980 by Mark A. LeDoux,1and as of 2007 have 241 employees. NAI's manufacturing facilities are located in Vista, California They also have operations in Switzerland and Japan .2

NAI manufactures products which are then sold by other companies such as National Safety Associates , Mannatech , Arbonne International , NuSkin Enterprises, Jenny Craig , and Dr. Reginald Cherry. NAI previously held a multi-million dollar contract with the U.S. Olympic Committee , which expired in March 1997.3 NAI experienced a dramatic shift in its financial situation when NuSkin Enterprises, one of NAI’s largest customers, did not renew its manufacturing contract and began the process of transferring to another manufacturer. Sales subsequently declined 15.5% from $67.9 million USD in 1998, with a net profit of $5.9 million, to $57.4 million in 1999, with a net loss of $2.9 million.4