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Moses Amschel Bauer




In 1750 , he opened a shop in the Judengasse (Jewish Alley) of Frankfurt Am Main , in which he carried out various types of business— currency exchange, goldsmithing, and textile sales. To identify his shop, Bauer hung out a red shield. It was from this sign that his son Mayer Amschel Rothschild took his adopted name, which would one day become famous as the name of the premier banking and finance family of Europe.


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