| Meat And Livestock Commission |
Article Index for Meat And |
Website Links For Meat |
Information AboutMeat And Livestock Commission |
| CATEGORIES ABOUT MEAT AND LIVESTOCK COMMISSION | |
| public bodies and task forces of the united kingdom government | |
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FUNDING The MLC's income derives from a levy on every slaughtered carcass with additional funding directly from the Government and has an annual budget of £42 million for marketing and advertising The Silent Ark by Juliet Gellatley with Tony Wardle to promote meat to the British population. http://www.viva.org.uk/campaigns/pigs/pigreport05.htm MEAT PROMOTION The MLC's remit is to ''"work with the British meat and livestock industry (cattle, sheep and pigs) to improve its efficiency and competitive position"'' and ''"to maintain and stimulate markets for British meat at home and abroad, while taking into account the needs of consumers."'' http://www.mlc.org.uk/aboutMLC/default.asp In 2000 alone, the Meat and Livestock Commission and the Government jointly funded a £4.6 million ad campaign to promote British pig meat. http://www.viva.org.uk/campaigns/pigs/pigreport05.htm CONTROVERSY In (ASA) agreed that PETA can continue to place ads expressing this point of view. http://www.peta.org.uk/feat/feat-feedingkids.asp, stating that ''“While we recognised that some viewers would find the text used in the ad inappropriate, we understood that PETA had intended to convey that, in their opinion, feeding meat to children, and thereby exposing them to potentially harmful influences, was tantamount to abuse”''. http://www.peta.org.uk/feat/feat-feedingkids.asp SEE ALSO NOTES EXTERNAL LINKS |
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