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DIFFERENCE BETWEEN UPPER MIDDLE INCOME AND MASS AFFLUENT There may be a high correlation between the households in the upper-middle reaches of the income strata and the mass affluent, but there are differences. Social class is the result of a person's function within society rather than merely the income of the household in which he or she resides. Both terms refer to people whose Wealth or Income is above the average, yet below the top. As opposed to households with above average incomes the mass affluent are also defined through Liquid Assets such as stocks, bonds, cash, and mutual funds are counted. Fixed Assets such as real estate are not commonly counted. This is because liquid assets provide more financial flexibility, which is a desirable trait in customers. MASS AFFLUENT IN THE UNITED STATES In the United States there are roughly 33 million mass affluent households, and they own roughly 37% of America's liquid financial assets. Mass Affluent Investors Appear at Significant Risk Should Real Estate Bubble Burst , Spectrum Group Among family households, approximately thirty percent could be described as being mass affluent.1 SEE ALSO
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