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In 1985 , MAC was established in Toronto, Canada by founders Frank Toskan and Frank Angelo . Toskan was a Make-up Artist and Photographer , while Angelo was an owner of a chain of hair salons. Both recognized the missing element of a versatile and reliable cosmetic to be used in fashion photography. The intense lighting conditions often employed created conditions under which conventional makeup either photographed badly or didn't hold up during, so the two set out to create a line that would hold up to these types of challenges. They envisioned a makeup company that would be for ''All ages, all races, all sexes''. This later became the company motto {Link without Title} . M•A•C has four social initiative programs currently in place.
The passed away in 1997 due to complications during surgery. Shortly following the buy-out, Frank Toskan left the company to found another AIDS Charity, The Toskan-Casale Foundation , with brother-in-law and original M•A•C Chemist, Vic Casale . The M•A•C AIDS Fund has been continued by the new owners. Money for the fund is raised by the sale of Viva Glam products (currently available in six lipstick colors and two glosses). 100% of the sale price of Viva Glam products is donated to help men, women and children living with HIV and AIDS. Since its inception in 1994 to the present date, the fund has raised over $86 million US Dollars [http://macaidsfund.org/who/who.html]. The M•A•C PRO Program is provided to professionals in the industry An annual fee must be paid for this service. The program provides professional support, special pro-only benefits and discounts. Make-up artists receive a 40% discount. Aestheticians, Cosmetologists, Hairstylists, Fashion Stylists, Nail Technicians, Costume Designers, Models, On-Air Talent/Performers, and Photographers receive a 30% discount. International discounts may vary. [http://macpro.com/templates/user/guidelines.tmpl Spokespersons in the past have included:
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