| Keywords |
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| CATEGORIES ABOUT KEYWORDS | |
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Keywords are the words that are used to reveal the internal structure of an author's reasoning. While they are used primarily for Rhetoric , they are also used in a strictly grammatical sense for structural composition, reasoning, and comprehension. Indeed, they are an essential part of any language. There are many different types of keyword categories including: Conclusion, Continuation, Contrast, Emphasis, Evidence, Illustration and Sequence. Each category serves its own function, as do the keywords inside of a given category. ENGLISH KEYWORDS WEBSITE AND SEARCH ENGINE KEYWORDS Meta keywords On the web, a keyword is a reference to the content and/or the type of Meta Tag included in a given Web Page 's HTML code to aid in the page's indexing. A keyword meta tag may include several comma-separated keywords (or keyword phrases, each of which may contain several individual words) as follows {Link without Title} Dave Raggett, Arnaud Le Hors and Ian Jacobs. ''HTML 4.01 Specification'', W3C Recommendation 24 December 1999: Looking back in the 90's , the search engine crawler where relatively poor in term of analysis capabilities and thus the meta keywords were a simple way to detect the topics of a page. Historically it has been the first way to do Search Engine Optimization (especially Organic Search Optimization ) : adding popular term to the meta keyword list had allow sites to appear in the most search session of user Query terms The term "keyword" also refers to the terms or phrases submitted by a user of a search engine reveals a set of search engine results that relate to the specified topic "keyword search". The link with the meta keywords previously defined was real in the last century, however, the search engine are actually using much more advanced techniques (statistics, natural language processing, web topology...) to enhance their results and thus the decreasing relation between those two type of keywords. SOURCES |
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