Information AboutJingle |
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A jingle is a memorable Slogan , set to an engaging Melody , mainly Broadcast on Radio and sometimes on Television Commercials . An effective jingle is constructed to stay in one's Memory (colloquially, "ringing a bell"). Indeed, the best jingles could stick with a consumer for their entire life: even today, people will nostalgically recall the tune to a favorite product half a century ago. People still retain lingering brand loyalty to companies that are no longer in service, all because of one well-crafted tune. HISTORY The jingle had no definitive debut: its infiltration of the , who aired the world’s first singing Commercial . The seminal radio bite, entitled "Have You Tried Wheaties ?", was first released on the Christmas Eve of 1926 http://www.generalmills.com/corporate/company/hist_radio.pdf. It featured four male singers, who were eventually christened "The Wheaties Quartet", singing the following lines: ''Have you tried Wheaties?'' ''They’re whole wheat with all of the bran.'' ''Won’t you try Wheaties?'' ''For wheat is the best food of man.'' While the lyrics may appear hokey to modern day society, the advertisement was an absolute sensation to consumers at the time. In fact, it was such a success that it served to save the otherwise failing brand of cereal. In 1929 , General Mills was seriously considering dropping Wheaties on the basis of poor sales. However, advertising manager Sam Gale pointed out that an astounding 30,000 of the 53,000 cases of Cereal that General Mills sold were in the Minneapolis-St. Paul area, the only location where “Have You Tried Wheaties?” was being aired at the time. Encouraged by this incredible results of this new method of advertising, General Mills changed tactics entirely. Instead of dropping the cereal, it purchased nationwide commercial time for the advertisement. The resultant climb in sales single-handedly saved the now über-popular cereal. After the massive success that General Mills enjoyed, other companies began to investigate this new method of advertisement. The jingle movement was bursting. Ironically, part of the appeal of the jingle was that it circumvented broadcasting giant of the 1950 's. The jingle was used in the Advertising of branded products such as Breakfast Cereal s, Candy , Cheerios and Snacks (including Soda Pop ) and other Processed Food s, Tobacco and Alcoholic Beverage s, as well as various Franchise s and products that might reflect personal image such as Automobile s, personal hygiene products (including Deodorant s, Mouthwash , Shampoo , and Toothpaste ) and household cleaning products, especially Detergent . Today, with the ever-increasing cost of licensing preexisting music, a growing number of businesses are rediscovering the custom jingle as a more affordable option for their advertising needs. REFERENCES |
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