| Hip-hop Connection |
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Hip-Hop Connection (HHC) magazine was launched in the UK in 1988 and is now the world's longest running hiphop magazine. Prior to the first issue, the 'Hip-Hop Connection' was a premium rate 0898 telephone number run by now Radio 1 DJ Dave Pearce that invited MCs to call up and record their own rhyme after listening to the best rhyme of the previous week. HHC was owned by Music Maker Publishing throughout the early 90's until Music Maker was acquired by Future Publishing. Future Publishing sold the title to Ministry of Sound in 2000. The first Ministry issue featured Mariah Carey on the front cover to the chagrin of many. Ministry tried to continue with its 'female artists only' cover policy which had proved successful for their dance magazine but after Kelis and Lauryn Hill they realised it was going to be difficult as they were rapidly running out of suitable female artists.. Ministry sold the title after one year to a company formed by the editor and designers. HHC has gained international recognition and was described by Chuck D as "the best magazine in the world". Today the magazine is independently owned and published by Infamous Ink Limited. |
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