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frog design is a strategic-creative consultancy founded in 1969 by , San Jose, California , Austin, Texas , New York City, New York , Seattle, Washington , Herrenberg, Germany , Milan, Italy , and as of March 2007, Shanghai . Originally geared towards industrial design, frog design has expanded their capabilities and now consider themselves a creative consultancy, which also incorporates brand, digital, and User Interface Design and strategic consulting. Many of their most famous designs are in the area of Consumer Electronics and Computers . In a press release from August of 2004, in what some have characterized as essentially an acquisition, the company announced that Flextronics International, a very large Electronics Manufacturing Services (EMS) provider, was taking an equity stake in frog design. Flextronics CEO Michael Marks, in a March 2005 BusinessWeek article, said that Flex was going to integrate their San Jose (CA)-based industrial-design group with frog. The company is now a unit of Aricent (formerly Flextronics Software), which itself is controlled by investment firm Kohlberg Kravis Roberts . Yves Behar , the leading designer, was an employee of frog design inc. DESIGNS AND CLIENTS First designs were for Wega in 1969, a German TV manufacturer, later to be acquired by Sony . frog design continued to work for Sony and designed the Trinitron television set in 1975. Their first designs for computer manufacturers were for proprietary systems by CTM (Computertechnik Müller) in 1970 and Diehl Data Systems in 1979. More prominent are the designs for Apple Computer starting with the case of the portable Apple IIc , introducing the Snow White Design Language used by Apple during 1984-1990, and continuing with several Macintosh models. In 1986 Sun's SPARCstation s and in 1987 the famous NeXTcube were designed by frog design. EXTERNAL LINKS
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