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Foreign Celebrity Advertising





RATIONALE

American and British dramatic Actor s have traditionally been reluctant to appear in widespread advertising campaigns, on the assumption that it cheapens their respectability and can be perceived as Selling Out by their fanbase or the critical public at large. In Asia, it is much more common to see dramatic actors in commercial advertisements. Japanese advertising budgets, for one, can be far more extravagant than American budgets when it comes to celebrity talent, so the deals in other countries can often prove much more lucrative than their domestic counterparts, with a much lower risk of negative publicity. As many of the celebrities participate under the assumption that their videos will never be seen by their domestic audience, many times they agree to do actions and read lines that are silly and outside of their normal image.

For the reasons stated above, celebrities often attempt to keep these advertisements a secret from American audiences. . June 29, 2000.. Some celebrities, including Leonardo DiCaprio and Meg Ryan , have even gone so far as to file Cease And Desist letters against websites that mirrored the foreign advertisements Celeb Objects to Image on Foreign Ad-Spotting Site . August 26, 2002..

In more recent years, possibly because of the faster spread of information made possible by the . October 12, 2006..


EXAMPLES





FOREIGN CELEBRITY ADVERTISING IN POPULAR CULTURE

  • The movie '' Lost In Translation '' follows an American actor's trip to Japan to film an ad for Suntory brand Whiskey . It is loosely based on Francis Ford Coppola , who did advertisements for the Japanese liquor, despite shying away from advertisements in the United States.

  • The '' Entourage '' episode " Chinatown " features the main character, Vincent Chase , appearing in a lucrative Chinese energy drink commercial at the request of his agent. In the episode, the production quality and Special Effects budget of the commercial rivals some mainstream action movies.

  • The '' Friends '' episode " The One With Ross's Grant " includes the character Joey appearing in a Japanese ''Lipstick for Men'' commercial.



REFERENCES



EXTERNAL LINKS

  • Japan Ads - a collection of Japanese commercials featuring foreign celebrities (watermark free)

  • Japander - a repository of Japanese commercials featuring American and British celebrities