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The term derives from the naval custom where the commanding officer of a group of naval ships would fly a distinguishing flag. In common parlance, "flagship" now is used to mean the most important or leading member of a group, hence its various uses in broadcasting. In sports broadcasting, the "flagship" is the sports team's primary station in the team's home market. For example, WHFS-FM is the radio flagship station of the Baltimore Orioles baseball team, which feeds Orioles' games to 20 stations in Maryland and adjacent states. For traditional Radio Networks , current flagship stations are: Former flagship stations for now-defunct networks in radio's "Big Four" era were:
For Syndicated radio programs, it refers to the originating station from which a program is fed by satellite or other means to stations nationwide. Flagship stations of prominent syndicated radio programs currently include: |
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