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The term extreme, often deliberately misspelled as "xtreme", "x-treme", or some other variant is frequently used in Advertising and Marketing . A form of Sensationalism , the term is used for indicating that what's being marketed is, supposedly, better, more powerful or otherwise enhanced. "Hardcore" is sometimes used in a similar manner. The term is often used when comparing a product to similar competing products or even products of the same manufacturer, in order to distinguish it from simpler or not as "extreme" products. EXAMPLES
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