is a
Canadian licensed
Television Broadcaster providing premium programming to Canada's multicultural community. The company broadcasts content catering to various ethnicities from European to Asian to Caribbean. It has been in operation since
2004 and is headquartered in
Toronto, Ontario . ECG is headed by Mr. Slava Levin, a relative newcomer to the Canadian broadcasting scene.
Mr. Levin has been very vocal about his frustration in getting licenced channels to be carried by Canadian Cable and Satellite companies as it seems distributors preferer to add foreign channels to their lineup, instead of Canadian ethnic services. So far Ethnic Channels Group has launched 10 services out of 49 that they have licenses for. Most of the channels are available through
Rogers Cable , with the exception of
Iran TV Network which is carried by
Telus TV, who also carry 6 other ECG channels. DBS provider
Bell Expressvu has thus far added the 3 Russian services to its lineup, its speculated that they may also add
ProSiebenSat.1 Welt to their line-up at some point.
Due to the fact that these are Canadian services, they are required to air 15% Canadian content, which ECG plans on producing in its state-of-the art broadcast studio.
