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Economics and Commerce define an end-user as the person who uses a Product . The end-user or Consumer may differ from the Customer , who might buy the product, but doesn't necessarily use it; for example, a Zookeeper , the customer, might purchase Elephant Food for an end-user: the elephant.

In contracts, the term 'end-user' becomes a legal construct referring to a non- Reseller . This definition characterises the store the zookeeper bought food from as a non-end-user, but the zookeeper as an end-user. This legal construct most often appears in End User License Agreement s, also known as EULA s.