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The primary concept in his teachings is for a man to be a Challenge to the woman he is interested in. Challenge, he claims, is the most important reason why a woman is attracted to and chooses to stay in a relationship with one man over another. Challenge is defined as "allowing the woman to do the pursuing". Doc Love claims that he is the only "love doctor" to talk about the necessity of a man being a Challenge in order to achieve and sustain a successful relationship.

Other key ideas in "The System" include a list of Male Traits and Female Traits that are necessary for Romantic Love to exist. The Male Traits are Confidence (subdivided into Self-Confidence and Self-Esteem), Control (subdivided into Discipline, Patience, and Self-Control), and Challenge. The Female Traits are Integrity (subdivided into Honesty, Loyalty, and Trust), Giving Nature, Flexibility, and a lack of Emotional Baggage from prior relationships.

Interest Level is another of Doc Love's key concepts and encompasses the idea that the level of a woman's romantic interest in a man is not static, but is raised and lowered by the man's actions - specifically by the degree to which he is or is not a Challenge. Additional ideas from his philosophy include bringing salesmanship into the area of dating, namely by "closing the deal" with a woman by getting her HOME phone number.

Many argue that "The System" itself is essentially a drawn out advertisement for itself, often times refering to itself in the various "definitions" or chapters of the manual

Doc Love differs from the "pickup artists" of the Seduction Community in that his focus is on teaching men to have happy long-term relationships rather than to seduce women for one-night stands. Nonetheless, their teachings have some similarities and might be said to complement one another. Both have as their primary target audience the nice guy who tends to befriend rather than attract the women he is romantically interested in ("Wimpus Americanus" in Doc Love's terminology - the seduction community term is Average Frustrated Chump ) and both criticize this man's approach for being too eager to please, claiming that his accommodating behavior is precisely what is turning women off.

Doc Love resides in San Diego , and he maintains a website that advertises his dating self-help material.


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