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LATE '70S TO EARLY '80S During the early rise to prominence of designer jeans, in the late 1970s and throughout the 1980s , it was fairly typical to see fashions for men follow those for women, just as previously women had been the first to wear flared and bell-bottomed trousers. For example, Jordache initially marketed their products to women only, but soon followed with a line for men that was very similar in overall appearance to the women's. Given the general tendency toward bagginess in men's pants today, this male-after-female trend is less noticeable; nevertheless, most jeans companies have offered low-rise cuts for men in recent years. Within a few years of the Jordache launch, dozens of other brands were on the market; among them were: Racy, suggestive advertisements promoted many of the brands. TODAY In the late 1980s, designer jeans lost popularity. In the early 2000s , they started coming back into fashion, with specialty brands such as AG Jeans , Antik Denim , Citizens Of Humanity , Chip And Pepper , Diesel , Dorinha Jeans Wear , DVB Victoria Beckham , Earnest Sewn , Evisu , Goldsign , Hudson , Habitual , J Brand , J & Company , James Jeans , Joe's Jeans , Ksubi , Lucky Brand Jeans , Mavi Jeans , Miss Sixty , Nudie Jeans , Paige Premium Denim , Paper Denim & Cloth , People For Peace , Rock And Republic , Seven For All Mankind , TAG , Taverniti So Jeans , True Religion , and Yanuk , among others. Designer jeans can be purchased at high-end department stores such as Nordstrom , Bloomingdale's , Bergdorf Goodman , Saks Fifth Avenue , Barneys New York , and Neiman Marcus , along with retailers like The Buckle , Urban Outfitters , and Kitson Boutique . Select Macy's stores carry designer jeans. They typically cost from around USD 200, mid-range, to more than USD 500 for higher-end denim. A few of the original designer brands, namely Jordache, Calvin Klein, and Dittos, are also coming back with the designs that made them popular.
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