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According to the website , the Design Can Change initiative intends to:

  • Bring together the design community to leverage our collective strength

  • Establish a set of definitive standards that we can all readily implement

  • Showcase the work of designers committed to the environment

  • Promote designers and studios who embrace Sustainable practices

  • Raise awareness of the importance of sustainable-thinking


At the core of the initiative is a pledge that asks for a designer’s commitment to a sustainable practice and green mindset. The pledge's five guidelines require that its signators: engage in the topic; consider their choices carefully; put their knowledge to use; share information with others; and unite with the community to spark change. Designers who take the pledge are listed in the site's directory.

When the Design Can Change website went live in April 2007, it was the first website dedicated to the graphic designer's relationship to the issues surrounding climate change and one of a few online resources for sustainable graphic design. Being in a unique position, Design Can Change gained significant recognition within the design community. Since its launch, it has received mentions on popular design portals, industry publications, and hundreds of blogs. Within four months it acquired nearly a thousand pledges from designers around the world.


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