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Design-driven Development




It is based on the following philosophy:

  • Design is an art of creating beautiful, elegant, and innovative solutions, which works in the User and Customer context.

  • No process can guarantee a better design; creating the right Environment and set of people is the only way to bring Innovation .

  • Design is an accident that kicks in at Conception , and D3 creates maximum opportunities to make accidents happen.


D3 was originally coined by Henry Jacob .


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