| Customer Value Proposition |
Article Index for Customer |
Shopping Proposition |
Website Links For Customer |
Information AboutCustomer Value Proposition |
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In simple words value proposition is what the customer gets for what the customer pays. Therefore a company's value proposition is evaluated on two broad dimensions with multiple subsets. (I) Relative Performance - what a customer gets relative to competitors (II) Price - which consist of the payment he/she makes to acquire the product or service and the access cost A customer value proposition is being promised by a company's marketing and sales efforts and then fulfilled by its delivery and customer service processes. SEE ALSO |
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