Customer Equity
Article Index for
Customer
Website Links For
Customer
Information About
Customer Equity
CATEGORIES ABOUT CUSTOMER EQUITY
marketing
APPAREL
BABY
BEAUTY
BOOKS
CAR TOYS
CELL PHONES
DVD'S
ELECTRONICS
GOURMET FOOD
GROCERIES
HEALTH & PERSONAL
HOME & GARDEN
JEWELRY
MUSIC
MUSIC INSTRUMENTS
OFFICE PRODUCTS
SOFTWARE
SPORTING GOODS
TOOLS & HARDWARE
TOYS
VIDEO GAMES
SHOPPING HOME
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LITERATURE
Rust, Roland T.; Lemon, Katherine N.; Zeithaml, Valarie A.: ''Return on Marketing: Using Customer Equity to Focus Marketing Strategy'', Journal of Marketing 68(1), 2004, 109-127
SEE ALSO
Customer Service
Customer
Customer Relationship Management
Customer Value Proposition
