Information About

Customatix




The innovative Customatix.com website allowed the user to customize one of several shoe designs and purchase a one-of-a-kind pair of shoes. Each basic shoe design featured a large selection of customizable parameters, including choice of component materials and colors, plus text and graphics, allowing trillions of possible variations.

The web application was created by a dot com engineering company company called Lutris Technologies.The Chief Designer was Noel Barnes and Production Manager was Daryl L Tempesta. The Cmax project was published in the magazine "HOW". Over 1 million images were created. Some shoes had 3 billion trillion combinations.

Customized shoes were manufactured in China and shipped directly to the customer.

By mid-2004, the website had gone offline.


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